Largest internet pop concert
Who
Madonna Ciccone
Where
Großbritannien (London)
When
On November 28, 2000, Madonna performed a concert at the Brixton Academy, London, UK, which was also broadcast live on the internet by Microsoft Network and was watched by 11 million people online. 
This figure is made up of 9 million live viewers and 2 million additional viewers of on demand footage which was available for two weeks after the event.
MSN emailed their 75 million Hotmail users to advertise the event and also had homepage promotions in 17 different languages on more than 30 internet sites worldwide.